Report outlines positive impact of events for Cardiff and Wales

Mark is pleased with the findings of an independent report into the economic impact of the Millennium Stadium in Cardiff. The report revealed that the stadium generates more than £130million a year for the city and nation and sustains more than 2,500 permanent jobs.

The report concluded the Millennium Stadium is able to provide and sustain this wider benefit. The report found that some 70% of the visitor spend was non-local in origin which represented a significant additional impact on the Welsh economy.

The Stadium attracts around 770,000 paying visitors each year to the main events such as international rugby and rock music concerts and more than 50,000 people visit the venue annually for guided tours.

The report highlights an increase in economic impact from a similar study published in 2007 which concluded that the Stadium then delivered £100million a year into the Welsh economy and sustained 2,400 jobs.

The new report stated that visitor numbers are expected to be bolstered in the years ahead with Heineken Cup Finals in 2014 and 2016 along with eight Rugby World Cup games in 2015. The research found that a significant factor in the Stadium’s success has been the ability of the WRU to secure more events which attract people from outside the local population in Wales.

The research indicates that more than a quarter of visits to the Stadium will involve people from outside the immediate geographical area. That represents an off-site spend across the period from 2006 – 2016 of around £850million with over half that figure accounted for by visitors staying overnight in Wales.

The average spend per head of visitors from Wales was £54 with that rising to £195 for UK visitors and £370 for overseas visitors. During the ten year period covered by the report, it is estimated that more than two million visits to the Stadium will be by non-local people.